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"The effects of aesthetics on consumer responses: the moderating effect of ..."

Nguyen Ngoc Hien, Nguyen Ngoc Long, Nguyen Thi Nhu Mai (2022)

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DOI: 10.1504/IJADS.2022.10040533

access: closed

type: Journal Article

metadata version: 2023-01-14

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Nguyen Ngoc Hien, Nguyen Ngoc Long, Nguyen Thi Nhu Mai:
The effects of aesthetics on consumer responses: the moderating effect of gender and perceived price. Int. J. Appl. Decis. Sci. 15(5): 539-558 (2022)

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