"Comparative Analysis of Marketing Strategies for Manufacturers' and ..."

Tsui-Yii Shih (2010)

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type: Journal Article

metadata version: 2022-02-28

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Tsui-Yii Shih:
Comparative Analysis of Marketing Strategies for Manufacturers' and Retailers' Brands. Int. J. Electron. Bus. Manag. 8(1): 56-67 (2010)

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