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"An Empirical Study of the Impact of Brand Name on Personal Customers' ..."
T. C. E. Cheng, W. H. Yeung (2010)
- T. C. E. Cheng
, W. H. Yeung:
An Empirical Study of the Impact of Brand Name on Personal Customers' Adoption of Internet Banking in Hong Kong. Int. J. E Bus. Res. 6(1): 32-51 (2010)
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