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ORCID"Assessing the Predictive Performance of Machine Learning in Direct ..."
Youngkeun Choi, Jae Won Choi (2023)
- Youngkeun Choi
, Jae Won Choi:
Assessing the Predictive Performance of Machine Learning in Direct Marketing Response. Int. J. E Bus. Res. 19(1): 1-12 (2023)
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