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"Pressing the Play Button: What Drives the Intention to Play Social Mobile ..."
Zeynep Erturkoglu, Jing Zhang, En Mao (2015)
- Zeynep Erturkoglu, Jing Zhang, En Mao:
Pressing the Play Button: What Drives the Intention to Play Social Mobile Games? Int. J. E Bus. Res. 11(3): 54-71 (2015)
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