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"Can Brand Reputation Improve the Odds of Being Reviewed On-Line?"
Naveen Amblee, Tung Bui (2008)
- Naveen Amblee
, Tung Bui:
Can Brand Reputation Improve the Odds of Being Reviewed On-Line? Int. J. Electron. Commer. 12(3): 11-28 (2008)
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