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"Cross-Side Network Effects, Brand Equity, and Consumer Loyalty: Evidence ..."

Xiang Gong et al. (2020)

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DOI: 10.1080/10864415.2020.1767427

access: closed

type: Journal Article

metadata version: 2020-08-18

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  dblp key:
  - journals/ijecommerce/GongCZCL20
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  - https://dblp.org/rec/journals/ijecommerce/GongCZCL20
Xiang Gong, Christy M. K. Cheung, Kem Z. K. Zhang, Chongyang Chen, Matthew K. O. Lee:
Cross-Side Network Effects, Brand Equity, and Consumer Loyalty: Evidence from Mobile Payment Market. Int. J. Electron. Commer. 24(3): 279-304 (2020)

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