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"Innovating With the Customer: Co-Creation Motives in Online Communities."
Zeynep Didem Nohutlu et al. (2023)
- Zeynep Didem Nohutlu, Basil G. Englis, Aard J. Groen, Efthymios Constantinides:
Innovating With the Customer: Co-Creation Motives in Online Communities. Int. J. Electron. Commer. 27(4): 523-557 (2023)
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