"Informational and Relational Influences on Electronic Word of Mouth: An ..."

Hung-Pin Shih, Kee-hung Lai, T. C. E. Cheng (2013)

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DOI: 10.2753/JEC1086-4415170405

access: closed

type: Journal Article

metadata version: 2020-03-13

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Hung-Pin Shih, Kee-hung Lai, T. C. E. Cheng:
Informational and Relational Influences on Electronic Word of Mouth: An Empirical Study of an Online Consumer Discussion Forum. Int. J. Electron. Commer. 17(4): 137-166 (2013)

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