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"Strategic Investment in Switching Cost: An Integrated Customer Acquisition ..."

Ling Xue, Gautam Ray, Andrew B. Whinston (2006)

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DOI: 10.2753/JEC1086-4415110101

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - https://dblp.org/rec/journals/ijecommerce/XueRW06
Ling Xue, Gautam Ray, Andrew B. Whinston:
Strategic Investment in Switching Cost: An Integrated Customer Acquisition and Retention Perspective. Int. J. Electron. Commer. 11(1): 7-35 (2006)

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