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"Social media metrics and analytics in marketing - S3M: A mapping ..."

Nikolaos Misirlis, Maro Vlachopoulou (2018)

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DOI: 10.1016/J.IJINFOMGT.2017.10.005

access: closed

type: Journal Article

metadata version: 2020-02-21

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Nikolaos Misirlis, Maro Vlachopoulou:
Social media metrics and analytics in marketing - S3M: A mapping literature review. Int. J. Inf. Manag. 38(1): 270-276 (2018)

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