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"From ambivalence to trust: Using blockchain in customer loyalty programs."

Manuel Utz et al. (2023)

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DOI: 10.1016/J.IJINFOMGT.2022.102496

access: open

type: Journal Article

metadata version: 2023-02-12

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  dblp key:
  - journals/ijinfoman/UtzJRBS23
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  - https://dblp.org/rec/journals/ijinfoman/UtzJRBS23
Manuel Utz, Simon Johanning, Tamara Roth, Thomas Bruckner, Jens Strüker:
From ambivalence to trust: Using blockchain in customer loyalty programs. Int. J. Inf. Manag. 68: 102496 (2023)

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