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"Examining the moderating effect of inconsistent reviews and its gender ..."

Kem Z. K. Zhang, Christy M. K. Cheung, Matthew K. O. Lee (2014)

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DOI: 10.1016/J.IJINFOMGT.2013.12.001

access: closed

type: Journal Article

metadata version: 2020-02-21

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  - https://dblp.org/rec/journals/ijinfoman/ZhangCL14
Kem Z. K. Zhang, Christy M. K. Cheung, Matthew K. O. Lee:
Examining the moderating effect of inconsistent reviews and its gender differences on consumers' online shopping decision. Int. J. Inf. Manag. 34(2): 89-98 (2014)

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