"Twitter as a Tool for Corporate Communication: Exploring Interactive ..."

Kyung Jung Han, Chang-Hoan Cho (2013)

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DOI: 10.4018/IJOM.2013100104

access: closed

type: Journal Article

metadata version: 2020-09-17

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Kyung Jung Han, Chang-Hoan Cho:
Twitter as a Tool for Corporate Communication: Exploring Interactive Communication Patterns between Fortune 500 Companies and Twitter Users. Int. J. Online Mark. 3(4): 68-83 (2013)

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