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"Consumers' attitudes towards and intention to participate in mobile marketing."
Heikki Karjaluoto, Terhi Alatalo (2007)
- Heikki Karjaluoto
, Terhi Alatalo:
Consumers' attitudes towards and intention to participate in mobile marketing. Int. J. Serv. Technol. Manag. 8(2/3): 155-173 (2007)
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