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"Consumers' attitudes towards and intention to participate in mobile marketing."

Heikki Karjaluoto, Terhi Alatalo (2007)

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DOI: 10.1504/IJSTM.2007.012866

access: closed

type: Journal Article

metadata version: 2022-03-16

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Heikki Karjaluoto, Terhi Alatalo:
Consumers' attitudes towards and intention to participate in mobile marketing. Int. J. Serv. Technol. Manag. 8(2/3): 155-173 (2007)

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