"Impact of Premium and Price Cuts on Consumer Purchase Intention: ..."

Yi-Fen Chen, Chia-Wen Tsai, Priscilia Vanessa Kuswanto (2022)

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DOI: 10.4018/IJTHI.297616

access: open

type: Journal Article

metadata version: 2025-12-07

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Yi-Fen Chen, Chia-Wen Tsai, Priscilia Vanessa Kuswanto:
Impact of Premium and Price Cuts on Consumer Purchase Intention: Comparison Between Taiwan and Indonesia. Int. J. Technol. Hum. Interact. 18(1): 1-26 (2022)

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