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"Sponsorship image transfer theory in virtual brand communities."

Manuel Alonso-Dos-Santos, Francisco Rejón-Guardia, Ferran Calabuig Moreno (2018)

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DOI: 10.1108/IMDS-08-2017-0349

access: closed

type: Journal Article

metadata version: 2020-04-25

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  - https://dblp.org/rec/journals/imds/Alonso-Dos-Santos18
Manuel Alonso-Dos-Santos, Francisco Rejón-Guardia, Ferran Calabuig Moreno:
Sponsorship image transfer theory in virtual brand communities. Ind. Manag. Data Syst. 118(6): 1287-1302 (2018)

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