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"Incorporating voice of the consumer: does it really work?"

Lung-Far Hsieh, Shaw K. Chen (2005)

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DOI: 10.1108/02635570510606996

access: closed

type: Journal Article

metadata version: 2020-04-25

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Lung-Far Hsieh, Shaw K. Chen:
Incorporating voice of the consumer: does it really work? Ind. Manag. Data Syst. 105(6): 769-785 (2005)

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