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"Brand relationship, consumption values and branded app adoption."
Kuo-Fang Peng, Yan Chen, Kuang-Wei Wen (2014)
- Kuo-Fang Peng, Yan Chen
, Kuang-Wei Wen:
Brand relationship, consumption values and branded app adoption. Ind. Manag. Data Syst. 114(8): 1131-1143 (2014)
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