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"Marketplace or reseller: the channel strategy analysis for e-commerce ..."

Yuan Shi et al. (2023)

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DOI: 10.1108/IMDS-10-2022-0638

access: closed

type: Journal Article

metadata version: 2023-08-18

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Yuan Shi, Ting Qu, Jia Shi, Lan Huang:
Marketplace or reseller: the channel strategy analysis for e-commerce platforms considering brand differentiation. Ind. Manag. Data Syst. 123(8): 1985-2012 (2023)

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