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"Understanding how firm attributes affect voice in brand community."

Yongqiang Sun, Cailian Zhao, Xiao-Liang Shen (2021)

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DOI: 10.1108/IMDS-07-2020-0418

access: closed

type: Journal Article

metadata version: 2023-12-08

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Yongqiang Sun, Cailian Zhao, Xiao-Liang Shen:
Understanding how firm attributes affect voice in brand community. Ind. Manag. Data Syst. 121(5): 1045-1062 (2021)

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