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"Alignment of operations strategy: exploring the marketing interface."
Celeste Jose Zanon et al. (2013)
- Celeste Jose Zanon, Alceu Gomes Alves Filho, Charbel José Chiappetta Jabbour, Ana Beatriz Lopes de Sousa Jabbour:
Alignment of operations strategy: exploring the marketing interface. Ind. Manag. Data Syst. 113(2): 207-233 (2013)
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