"Gratification matters? An explorative study of antecedents and consequence ..."

Jie Zhang et al. (2023)

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DOI: 10.1108/IMDS-08-2022-0513

access: closed

type: Journal Article

metadata version: 2023-06-15

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Jie Zhang, Yinghan Xu, Lingfeng Dong, Qingqi Long:
Gratification matters? An explorative study of antecedents and consequence in livestream shopping. Ind. Manag. Data Syst. 123(6): 1649-1669 (2023)

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