"A New Approach to Real-Time Bidding in Online Advertisements: Auto Pricing ..."

Shalinda Adikari, Kaushik Dutta (2019)

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DOI: 10.1287/IJOC.2018.0812

access: closed

type: Journal Article

metadata version: 2020-03-15

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Shalinda Adikari, Kaushik Dutta:
A New Approach to Real-Time Bidding in Online Advertisements: Auto Pricing Strategy. INFORMS J. Comput. 31(1): 66-82 (2019)

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