"Managing Global Brand Investments at DHL."

Marc Fischer, Wolfgang Giehl, Tjark Freundt (2011)

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DOI: 10.1287/INTE.1100.0533

access: closed

type: Journal Article

metadata version: 2024-08-04

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Marc Fischer, Wolfgang Giehl, Tjark Freundt:
Managing Global Brand Investments at DHL. Interfaces 41(1): 35-50 (2011)

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