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"Internet advertising strategy alignment."

Marie-Claude Boudreau, Richard T. Watson (2006)

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DOI: 10.1108/10662240610642523

access: closed

type: Journal Article

metadata version: 2020-10-26

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Marie-Claude Boudreau, Richard T. Watson:
Internet advertising strategy alignment. Internet Res. 16(1): 23-37 (2006)

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