"How online media synergy influences consumers' purchase intention: A ..."

Xuebing Dong et al. (2018)

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DOI: 10.1108/INTR-08-2017-0298

access: closed

type: Journal Article

metadata version: 2025-01-19

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Xuebing Dong, Ya Ping Chang, Shichang Liang, Xiaojun Fan:
How online media synergy influences consumers' purchase intention: A perspective from broadcast and interactive media. Internet Res. 28(4): 946-964 (2018)

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