"Short video marketing: what, when and how short-branded videos facilitate ..."

Xuebing Dong et al. (2024)

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DOI: 10.1108/INTR-02-2022-0121

access: closed

type: Journal Article

metadata version: 2024-06-18

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Xuebing Dong, Hong Liu, Nannan Xi, Junyun Liao, Zhi Yang:
Short video marketing: what, when and how short-branded videos facilitate consumer engagement. Internet Res. 34(3): 1104-1128 (2024)

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