"Complements are warm and substitutes are competent: the effect of ..."

Yunhui Huang, Zhijie Lin, Lu Yang (2022)

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DOI: 10.1108/INTR-09-2020-0510

access: closed

type: Journal Article

metadata version: 2022-08-25

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Yunhui Huang, Zhijie Lin, Lu Yang:
Complements are warm and substitutes are competent: the effect of recommendation type on focal product evaluation. Internet Res. 32(4): 1168-1190 (2022)

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