"Why retail firms commonly get only halfway through channel integration ..."

Philip Tin Yun Lee et al. (2024)

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DOI: 10.1108/INTR-07-2022-0513

access: closed

type: Journal Article

metadata version: 2024-12-24

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Philip Tin Yun Lee, Aki Pui Yi Hui, Richard Wing Cheung Lui, Michael Chau:
Why retail firms commonly get only halfway through channel integration with online channels. Internet Res. 34(4): 1394-1426 (2024)

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