"The value of participation in virtual consumer communities on brand loyalty."

Rong-An Shang, Yu-Chen Chen, Hsueh-Jung Liao (2006)

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DOI: 10.1108/10662240610690025

access: closed

type: Journal Article

metadata version: 2020-03-04

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Rong-An Shang, Yu-Chen Chen, Hsueh-Jung Liao:
The value of participation in virtual consumer communities on brand loyalty. Internet Res. 16(4): 398-418 (2006)

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