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"Online product category and pricing strategies of land-based retailers: ..."

Jin-Feng Wu et al. (2019)

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DOI: 10.1108/INTR-07-2017-0287

access: closed

type: Journal Article

metadata version: 2020-03-04

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Jin-Feng Wu, Ya Ping Chang, Jun Yan, De-Lin Hou:
Online product category and pricing strategies of land-based retailers: Homogenous vs prototypical orientation. Internet Res. 29(1): 245-270 (2019)

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