"The effect of shopping channel (online vs offline) on consumer decision ..."

Cheng Xu, Jooyoung Park, Jacob C. Lee (2022)

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DOI: 10.1108/INTR-11-2020-0660

access: closed

type: Journal Article

metadata version: 2025-01-20

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Cheng Xu, Jooyoung Park, Jacob C. Lee:
The effect of shopping channel (online vs offline) on consumer decision process and firm's marketing strategy. Internet Res. 32(3): 971-987 (2022)

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