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"The influence of online cross-recommendation on consumers' instant ..."

Dong-Hong Zhu, Yawei Wang, Ya Ping Chang (2018)

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DOI: 10.1108/INTR-05-2017-0211

access: closed

type: Journal Article

metadata version: 2020-03-04

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Dong-Hong Zhu, Yawei Wang, Ya Ping Chang:
The influence of online cross-recommendation on consumers' instant cross-buying intention: The moderating role of decision-making difficulty. Internet Res. 28(3): 604-622 (2018)

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