"Enhancing healthcare services and brand engagement through social media ..."

Chih-Lung Hung et al. (2023)

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DOI: 10.1016/J.IPM.2023.103379

access: closed

type: Journal Article

metadata version: 2023-07-21

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Chih-Lung Hung, Jen-Her Wu, Pei-Yu Chen, Xiaoyu Xu, Wan-Ling Hsu, Li-Min Lin, Ming-Che Hsieh:
Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler's 5A framework with IDEA process. Inf. Process. Manag. 60(4): 103379 (2023)

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