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"Keyword length and matching options as indicators of search intent in ..."

Kutlwano K. K. M. Ramaboa, Peter Fish (2018)

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DOI: 10.1016/j.ipm.2017.11.003

access: closed

type: Journal Article

metadata version: 2020-02-21

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Kutlwano K. K. M. Ramaboa, Peter Fish:
Keyword length and matching options as indicators of search intent in sponsored search. Inf. Process. Manag. 54(2): 175-183 (2018)

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