"MGC, consumers' engagement with MGC, WOM and consumers' purchase ..."

Zhepeng Lv, Yue Jin, Jinghua Huang (2021)

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DOI: 10.1007/S10257-019-00421-Y

access: closed

type: Journal Article

metadata version: 2021-08-05

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  - https://dblp.org/rec/journals/isem/LvJH21
Zhepeng Lv, Yue Jin, Jinghua Huang:
MGC, consumers' engagement with MGC, WOM and consumers' purchase intention: the case of Weibo platform. Inf. Syst. E Bus. Manag. 19(2): 495-516 (2021)

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