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"Strategic channel alignment: an analysis of the configuration of physical ..."

Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein (2006)

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DOI: 10.1007/S10257-005-0031-4

access: closed

type: Journal Article

metadata version: 2020-08-12

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  - journals/isem/Muller-LankenauWK06
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Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein:
Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels. Inf. Syst. E Bus. Manag. 4(2): 187-216 (2006)

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