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"What drives subscribing to premium in freemium services? A consumer ..."

Matti Mäntymäki, A. K. M. Najmul Islam, Izak Benbasat (2020)

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DOI: 10.1111/ISJ.12262

access: open

type: Journal Article

metadata version: 2021-05-14

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  dblp key:
  - journals/isj/MantymakiIB20
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  - https://dblp.org/rec/journals/isj/MantymakiIB20
Matti Mäntymäki, A. K. M. Najmul Islam, Izak Benbasat:
What drives subscribing to premium in freemium services? A consumer value-based view of differences between upgrading to and staying with premium. Inf. Syst. J. 30(2): 295-333 (2020)

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