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"Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a ..."

Anuj Kumar, Amit Mehra, Subodha Kumar (2019)

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DOI: 10.1287/ISRE.2018.0814

access: closed

type: Journal Article

metadata version: 2020-03-13

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Anuj Kumar, Amit Mehra, Subodha Kumar:
Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer. Inf. Syst. Res. 30(1): 319-338 (2019)

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