"Data-Driven Promotion Planning for Paid Mobile Applications."

Manqi (Maggie) Li, Yan Huang, Amitabh Sinha (2020)

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DOI: 10.1287/ISRE.2020.0928

access: closed

type: Journal Article

metadata version: 2020-10-06

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Manqi (Maggie) Li, Yan Huang, Amitabh Sinha:
Data-Driven Promotion Planning for Paid Mobile Applications. Inf. Syst. Res. 31(3): 1007-1029 (2020)

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