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"Advertising Strategies in Electronic Retailing: A Differential Games Approach."

Dengpan Liu, Subodha Kumar, Vijay S. Mookerjee (2012)

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DOI: 10.1287/ISRE.1110.0377

access: closed

type: Journal Article

metadata version: 2020-03-13

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Dengpan Liu, Subodha Kumar, Vijay S. Mookerjee:
Advertising Strategies in Electronic Retailing: A Differential Games Approach. Inf. Syst. Res. 23(3-2): 903-917 (2012)

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