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"The impact of social presence and facilitation factors on online ..."
Lifu Li et al. (2023)
- Lifu Li
, Kyeong Kang
, Anqi Zhao
, Yafei Feng
:
The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping - celebrity endorsement as a moderating factor. Inf. Technol. People 36(6): 2611-2631 (2023)
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