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"Measuring brand-related content in social media: a socialization theory ..."

Naghmeh Sabermajidi et al. (2020)

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DOI: 10.1108/ITP-10-2018-0497

access: closed

type: Journal Article

metadata version: 2022-04-09

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  - https://dblp.org/rec/journals/itp/SabermajidiVBG20
Naghmeh Sabermajidi, Naser Valaei, M. S. Balaji, See-Kwong Goh:
Measuring brand-related content in social media: a socialization theory perspective. Inf. Technol. People 33(4): 1281-1302 (2020)

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