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"The impact of Danmu technological features on consumer loyalty intention ..."

Tiantian Yang, Feng Yang, Jinqi Men (2022)

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DOI: 10.1108/ITP-01-2021-0008

access: closed

type: Journal Article

metadata version: 2022-07-25

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Tiantian Yang, Feng Yang, Jinqi Men:
The impact of Danmu technological features on consumer loyalty intention toward recommendation vlogs: a perspective from social presence and immersion. Inf. Technol. People 35(4): 1193-1218 (2022)

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