"The effect of ad rank on the performance of keyword advertising campaigns."

Bernard J. Jansen, Zhe Liu, Zach Simon (2013)

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DOI: 10.1002/ASI.22910

access: closed

type: Journal Article

metadata version: 2020-12-29

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Bernard J. Jansen, Zhe Liu, Zach Simon:
The effect of ad rank on the performance of keyword advertising campaigns. J. Assoc. Inf. Sci. Technol. 64(10): 2115-2132 (2013)

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