"Research on the Matching Mechanism Between E-Commerce Channels and ..."

Yi Cui, Meng Gu, Jie Li (2025)

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DOI: 10.4018/JGIM.358004

access: closed

type: Journal Article

metadata version: 2025-05-05

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Yi Cui, Meng Gu, Jie Li:
Research on the Matching Mechanism Between E-Commerce Channels and Advertising Appeals. J. Glob. Inf. Manag. 32(1): 1-24 (2025)

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