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"Enhancing social media branded content effectiveness: strategies via ..."

Guanrong Liu, Soey Sut Ieng Lei, Rob Law (2022)

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DOI: 10.1007/S40558-022-00225-W

access: closed

type: Journal Article

metadata version: 2023-09-28

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Guanrong Liu, Soey Sut Ieng Lei, Rob Law:
Enhancing social media branded content effectiveness: strategies via telepresence and social presence. J. Inf. Technol. Tour. 24(2): 245-263 (2022)

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