"Detecting customers knowledge from social media big data: toward an ..."

Pasquale Del Vecchio et al. (2020)

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DOI: 10.1108/JKM-11-2019-0637

access: closed

type: Journal Article

metadata version: 2023-03-21

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Pasquale Del Vecchio, Gioconda Mele, Giuseppina Passiante, Demetris Vrontis, Cosimo Fanuli:
Detecting customers knowledge from social media big data: toward an integrated methodological framework based on netnography and business analytics. J. Knowl. Manag. 24(4): 799-821 (2020)

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