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"The Effects of Information Format and Shopping Task on Consumers' Online ..."
Weiyin Hong, James Y. L. Thong, Kar Yan Tam (2004)
- Weiyin Hong, James Y. L. Thong, Kar Yan Tam:
The Effects of Information Format and Shopping Task on Consumers' Online Shopping Behavior: A Cognitive Fit Perspective. J. Manag. Inf. Syst. 21(3): 149-184 (2004)

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